As if I wasn’t in love with this brand already. Their mission? To help you “get more out of every trip to come.” I appreciate that, and I’m also a personal fan of how the two perceive the concept of luggage: a mobile home and closet when you’re on the road.Īnd while they help to bring you more peace when traveling, Away also partners with Peace Direct, a non-profit that helps reduce conflict around the globe. Meeting somewhere in the middle, Away suitcases are equipped with all of the thoughtful details the duo could dream up-like a built-in battery to charge your phone.
With an aim to make things easy for shoppers and keep costs as low as they could, they wanted to do things differently from other luggage companies that either pushed too-expensive bags or ones that were too low-quality. When launching their brand, Korey and Rubio decided to keep it digital. Little things like this make traveling stressful when it doesn’t need to be. I know the irritation that arises from a zipper that just won’t zip, a wheel that doesn’t track, and handles that just up and fall off. The pair believe that luggage is the “unsung hero of travel,” and I couldn’t agree more. After more than one travel woe, founders Stephanie Korey and Jennifer Rubio launched the brand in 2015 to put an end to easily avoided frustrations when traveling. Away began as most brilliant ideas do: out of necessity.
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